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Capturing the Value of Your Human Capital Investments in 2024

Updated: Dec 27, 2023


"Human capital or human assets is a concept used by economists to designate personal attributes considered useful in the production process. It encompasses employee knowledge, skills, know-how, good health, and education." - Wikipedia


Capturing the value of your investment in human capital can be challenging, as many benefits are realized over time. However, there are several strategies a company can employ to ensure and measure the immediate value of their human capital investment:


Have Clear Objectives and KPIs (Key Performance Indicators):

  • Define and capture baselines for clear, measurable objectives tied to investments, such as increasing productivity by a certain percentage or reducing project completion times.

  • Identify KPIs that directly reflect the goals of training or development programs. These could include metrics like employee engagement scores, net promoter scores from clients, number of certifications achieved, or improvements in quality of work.

Incorporate Employee Performance Assessments:

  • Conduct evaluations before and after training to assess improvements in skills and knowledge. This can be achieved through tests, simulations, or performance reviews.

  • Gather feedback from various stakeholders (peers, subordinates, and superiors) to get a comprehensive view of an employee's performance improvements.

Use Project-Based Assessments:

  • Encourage employees to apply new skills to real-world projects immediately after training.

  • Track improvements in project outcomes, such as increased efficiency, reduced errors, or innovative solutions, as a direct result of enhanced skills.

Engage Employees / Increase Retention:

  • Use surveys or conduct interviews to gauge employee morale and engagement levels before and after the investment.

  • Monitor changes in employee turnover rates, as increased engagement and skill development often lead to higher retention.

Cost-Benefit Analysis:

  • Compare the costs of the training programs and other human capital investments against gains in productivity or revenue, or reduction in other costs such as those associated with attrition.

  • Calculate the ROI by assessing the financial value of the outcomes against the investment cost.

Customer Satisfaction, Acquisition and Feedback:

  • Collect customer feedback to measure any improvements in service quality or product innovation.

  • Track increases in repeat business or referrals as an indirect measure of improved employee performance and customer satisfaction.

Innovation and Creativity Metrics:

  • Count new patents filed or prototypes developed as a result of increased innovation.

  • Track the quantity and quality of new ideas or solutions generated by employees.

Benchmarking Against Competitors:

  • Evaluate the company's market position relative to competitors before and after the investment.

  • Assess improvements in meeting or exceeding industry standards.


By implementing these strategies, and committing to ongoing coaching/mentorship, a company can not only capture the value of their investment in human capital upfront but also set a foundation for ongoing assessment and continuous improvement.


Are you considering an investment in your human capital in 2024? Consider joining our next Resilient Leadership Cohort here .


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