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Unlock Potential in 2024 With Coaching



A coach lending a hand

Unlocking potential shouldn't be a luxury; it should be a strategic choice when aiming to reach new heights. Coaching, often hailed as a potent leadership tool, holds the key to enhancing performance, boosting engagement, and unlocking latent talents throughout your organization. Surprisingly, despite its potential benefits, many hesitate to embrace coaching, citing reasons like time constraints, knowledge or confidence gaps, or unclear path to value. As a consequence, organizations miss out on the transformative advantages that coaching can bring.


The reality is is that coaching can be one of the easiest investments to make within your organization. It doesn't demand a ton of time, resources, or expertise. Unlike formal training programs, coaching thrives informally and on the job.


More than that, all that coaching demands is the cultivation and application of skills that most leaders already possess – active listening, empathy, communication, problem-solving, and goal-setting – the very essence of effective leadership. Imagine a culture where every leader embodies the role of a coach; collaboration would flourish, fostering an environment where individuals are curious and actively support one another. An environment where each team member contributes professionally, receives mentorship and acts as a mentor, working to create systemic success.


This is what a coach does. Coaches leverage and blend team strengths, motivate improved performance, and cultivate a culture of continuous learning.


So, if coaching is so easy, why the hesitation?


Barriers exist, and time is usually the biggest. Busy leaders, inundated with urgent tasks and meetings, might see coaching as a luxury rather than a critical driver of performance. They also might perceive coaching as a one-time event and bug out before they realize its return. Finally, and very commonly, they might simply lack the confidence to engage a coach.


To overcome these barriers as a leader you can start by exploring a coaching mindset that considers the pursuit of new skills or perspectives, the crafting of the culture that you desire, or looking for ways to make a strategic investment into the fabric of your team.


American sport psychology pioneer, Dr. Coleman Griffith viewed coaches as, “...more than instructors. They are teachers, in the ancient sense of the word...character builders”.


Coaching is easy because the basics are simple: Listen actively, ask powerful questions, provide constructive feedback, and support development. However, coaching is challenging because many leaders are not practiced in the basics.


So, when should someone consider hiring a coach? Here are four common scenarios:


  1. Transitioning to a New Role: Executives taking on new responsibilities benefit from a coach's guidance in navigating the transition and developing the required skills.

  2. Leadership Development: For developing stronger leaders or filling key positions, an executive coach assists in identifying areas for growth and creating development opportunities.

  3. Team Building: Addressing communication or teamwork issues, an executive coach can devise strategies to enhance collaboration and facilitate team-building, as well as assist in relationship management, by helping identify issues, improve communication, and enhance working relationships.

  4. Performance: When executives fall short of expectations or need to improve, an executive coach can identify areas for enhancement and provide fresh perspectives on leadership.


Conclusion: Investing in coaching demonstrates an openness to learn and a desire to grow - essential qualities for effective leadership. While circumstances vary, the potential returns on personal and professional development make coaching a worthwhile investment for individuals and organizations. The decision to pursue coaching lies with each leader, but the rewards often exceed expectations.


Are you considering an investment in your human capital in 2024? Interested in building the basics of coaching within your organization? Consider joining our next Resilient Leadership Cohort here .


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